Nibbler SEO audit for www.surepak.co.uk
Summary
Overall8.8
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:49 on 2 May 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.surepak.co.uk/ Not detected www.surepak.co.uk/products Not detected www.surepak.co.uk/about-us Not detected www.surepak.co.uk/blog Not detected www.surepak.co.uk/shop Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags3.6
This is how this website will look in Google search listings:
Home - Surepak
www.surepak.co.uk/
Surepak
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.surepak.co.uk/ | description | Surepak |
| www.surepak.co.uk/ | dcterms.rightsholder | Wida Group Limited |
| www.surepak.co.uk/ | revisit-after | 7 Days |
| www.surepak.co.uk/ | robots | index,follow,archive,snippet,noodp,noydir |
| www.surepak.co.uk/ | generator | Web Wizard 2 |
| www.surepak.co.uk/ | google-site-verification | R1F1uMGBT1iaiNAkWFKXPl2vV7cFdGN48GUFSeg61-M |
| www.surepak.co.uk/ | p:domain_verify | 435e81dd0f7e4c83a633a69e238bd425 |
| www.surepak.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.surepak.co.uk/products | description | |
| www.surepak.co.uk/products | dcterms.rightsholder | Wida Group Limited |
| www.surepak.co.uk/products | revisit-after | 7 Days |
| www.surepak.co.uk/products | robots | index,follow,archive,snippet,noodp,noydir |
| www.surepak.co.uk/products | generator | Web Wizard 2 |
| www.surepak.co.uk/products | google-site-verification | R1F1uMGBT1iaiNAkWFKXPl2vV7cFdGN48GUFSeg61-M |
| www.surepak.co.uk/products | p:domain_verify | 435e81dd0f7e4c83a633a69e238bd425 |
| www.surepak.co.uk/products | viewport | width=device-width, initial-scale=1 |
| www.surepak.co.uk/about-us | description | |
| www.surepak.co.uk/about-us | dcterms.rightsholder | Wida Group Limited |
| www.surepak.co.uk/about-us | revisit-after | 7 Days |
| www.surepak.co.uk/about-us | robots | index,follow,archive,snippet,noodp,noydir |
| www.surepak.co.uk/about-us | generator | Web Wizard 2 |
| www.surepak.co.uk/about-us | google-site-verification | R1F1uMGBT1iaiNAkWFKXPl2vV7cFdGN48GUFSeg61-M |
| www.surepak.co.uk/about-us | p:domain_verify | 435e81dd0f7e4c83a633a69e238bd425 |
| www.surepak.co.uk/about-us | viewport | width=device-width, initial-scale=1 |
| www.surepak.co.uk/blog | description | |
| www.surepak.co.uk/blog | dcterms.rightsholder | Wida Group Limited |
| www.surepak.co.uk/blog | revisit-after | 7 Days |
| www.surepak.co.uk/blog | robots | index,follow,archive,snippet,noodp,noydir |
| www.surepak.co.uk/blog | generator | Web Wizard 2 |
| www.surepak.co.uk/blog | google-site-verification | R1F1uMGBT1iaiNAkWFKXPl2vV7cFdGN48GUFSeg61-M |
| www.surepak.co.uk/blog | p:domain_verify | 435e81dd0f7e4c83a633a69e238bd425 |
| www.surepak.co.uk/blog | viewport | width=device-width, initial-scale=1 |
| www.surepak.co.uk/shop | description | |
| www.surepak.co.uk/shop | dcterms.rightsholder | Wida Group Limited |
| www.surepak.co.uk/shop | revisit-after | 7 Days |
| www.surepak.co.uk/shop | robots | index,follow,archive,snippet,noodp,noydir |
| www.surepak.co.uk/shop | generator | Web Wizard 2 |
| www.surepak.co.uk/shop | google-site-verification | R1F1uMGBT1iaiNAkWFKXPl2vV7cFdGN48GUFSeg61-M |
| www.surepak.co.uk/shop | p:domain_verify | 435e81dd0f7e4c83a633a69e238bd425 |
| www.surepak.co.uk/shop | viewport | width=device-width, initial-scale=1 |
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://surepak.co.uk to http://www.surepak.co.uk. This is ideal.
Internal links8.1
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 10 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.surepak.co.uk/blog/administrators-hopeful-of-a-sale-of-surepak-limited-after-high-level-of-interest-received Read more Administrators hopeful of a sale of Surepak Limited after high level of interest received 20 February 2024 Administrators from PKF Smith Cooper are hopeful that a sale of flexible packaging manufacturer, Surepak Limited, can be achieved, after receiving overwhelming interest in the business, which fell into Administration last week. www.surepak.co.uk/blog www.surepak.co.uk/blog/press-release-flexible-packaging-manufacturer-surepak-ltd-for-sale-after-administrators-appointed Read more Press Release: Flexible packaging manufacturer Surepak Ltd for sale after Administrators appointed 14 February 2024 One of the UK’s leading flexible packaging manufacturers Surepak Limited is seeking a buyer after filing for Administration. Dean Nelson and Nick Lee, Business Recovery and Restructuring Partners at PKF Smith Cooper, were appointed on 12th February 2024. www.surepak.co.uk/blog www.surepak.co.uk/blog/veganuary-smart-packaging-choices Read more Veganuary: Smart Packaging Choices 31 January 2024 Veganuary quite literally means Veganism and January. It is a campaign initially started by the non-profit organisation Veganuary which encourages people and businesses across the globe to follow a plant-based diet in order to protect the environment, prevent animal suffering, and improve health. www.surepak.co.uk/blog www.surepak.co.uk/blog/denzels-recyclable-barrier-paper Read more Denzel's - Recyclable Barrier Paper 11 September 2023 Denzel’s speacialises in dog treats packed with natural, healthy ingredients: real meat, fish, freshly prepared fruit & vegetables. All Denzel’s Packaging is Plastic-Free and they only use materials from trees grown in sustainable forests. www.surepak.co.uk/blog www.surepak.co.uk/blog/barcombe-nurseries-home-compostable-salad-bags Read more Barcombe Nurseries - Home Compostable Salad Bags 26 July 2023 Barcombe Nurseries is a farm based in the Suffolk countryside providing customisable seasonal organic veg boxes, with majority zero-emissions and plastic-free packaging. www.surepak.co.uk/blog www.surepak.co.uk/blog/hiring-conversion-operators Read more Hiring: Conversion Operators 26 July 2022 Due to a high volume of growth and continued expansion of the business, we're looking for Conversion Operators (approx 4 in total) to join their team on a full time, permanent basis. www.surepak.co.uk/blog www.surepak.co.uk/blog/pouches-made-from-certified-home-compostable-materials Read more Pouches made from certified home compostable materials 25 February 2020 All components are certified home compostable and industrial compostable (EN12432 & ASTDM D6400) www.surepak.co.uk/blog www.surepak.co.uk/blog/packaging-innovations-london-2017 Read more Packaging Innovations - London 2017 15 September 2017 Packaging Innovations is one of the highlights to our year here at Surepak. Every year at least 3 members of staff head out to the packaging trade show and showcase our remarkable pouch range. We speak to Buyers and Product Developers from across Europe about our products and services assisting them to find the pouch to suit them. www.surepak.co.uk/blog www.surepak.co.uk/blog/the-history-of-the-pouch Read more The History of the Pouch 10 July 2017 According to Global Market Insights the Flexible Packaging Market was estimated to be worth over 150 billion USD during 2015, and is due to increase by more than 5% by 2024. www.surepak.co.uk/blog www.surepak.co.uk/blog/packaging-innovations-birmingham-2017 Read more Packaging Innovations - Birmingham 2017 2 March 2017 We’ve had an exciting two days at the NEC in Birmingham exhibiting at Packaging Innovations once again! We managed to speak to hundreds of customers regarding: www.surepak.co.uk/blog
- Consider shortening long anchor text.
Amount of content8.5
Rendering Chart...
- This website has an average of 472 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.surepak.co.uk/ | 2619 | 376 |
| www.surepak.co.uk/products | 3097 | 480 |
| www.surepak.co.uk/about-us | 2982 | 454 |
| www.surepak.co.uk/blog | 5498 | 839 |
| www.surepak.co.uk/shop | 1402 | 213 |
Headings9.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.surepak.co.uk/ | Welcome to Surepak | H1 |
| www.surepak.co.uk/ | STATE OF THE ART PRODUCTION | H2 |
| www.surepak.co.uk/ | High Definition Printing | H2 |
| www.surepak.co.uk/ | Proudly Packaged For | H2 |
| www.surepak.co.uk/ | Latest Blog Post | H2 |
| www.surepak.co.uk/ | CONNECT WITH US | H2 |
| www.surepak.co.uk/ | Technology | H3 |
| www.surepak.co.uk/ | Materials | H3 |
| www.surepak.co.uk/ | Features | H3 |
| www.surepak.co.uk/ | Stock Holding | H3 |
| www.surepak.co.uk/ | Main menu | H4 |
| www.surepak.co.uk/ | Get in touch today and get rolling | H4 |
| www.surepak.co.uk/ | Additional Links | H4 |
| www.surepak.co.uk/products | Products | H1 |
| www.surepak.co.uk/products | What we specialise in... | H2 |
| www.surepak.co.uk/products | Bespoke Pouches | H2 |
| www.surepak.co.uk/products | STOCK PRODUCTS | H2 |
| www.surepak.co.uk/products | COMPOSTABLE BAGS & POUCHES | H2 |
| www.surepak.co.uk/products | HEADER BAGS | H2 |
| www.surepak.co.uk/products | CONNECT WITH US | H2 |
| www.surepak.co.uk/products | Main menu | H4 |
| www.surepak.co.uk/products | Get in touch today and get rolling | H4 |
| www.surepak.co.uk/products | Additional Links | H4 |
| www.surepak.co.uk/about-us | About Us | H1 |
| www.surepak.co.uk/about-us | Our Premises | H2 |
| www.surepak.co.uk/about-us | What we specialise in... | H2 |
| www.surepak.co.uk/about-us | ACCREDITATIONS | H2 |
| www.surepak.co.uk/about-us | CONNECT WITH US | H2 |
| www.surepak.co.uk/about-us | Tea & Coffee | H3 |
| www.surepak.co.uk/about-us | Frozen Food | H3 |
| www.surepak.co.uk/about-us | Confectionery | H3 |
| www.surepak.co.uk/about-us | Dry Food | H3 |
| www.surepak.co.uk/about-us | Sauces | H3 |
| www.surepak.co.uk/about-us | Horticulture | H3 |
| www.surepak.co.uk/about-us | Cosmetics | H3 |
| www.surepak.co.uk/about-us | Hardware | H3 |
| www.surepak.co.uk/about-us | Industrial | H3 |
| www.surepak.co.uk/about-us | Wellbeing | H3 |
| www.surepak.co.uk/about-us | Cereals | H3 |
| www.surepak.co.uk/about-us | Food Service | H3 |
| www.surepak.co.uk/about-us | Smoked Salmon | H3 |
| www.surepak.co.uk/about-us | Pets | H3 |
| www.surepak.co.uk/about-us | Snacks | H3 |
| www.surepak.co.uk/about-us | Main menu | H4 |
| www.surepak.co.uk/about-us | Get in touch today and get rolling | H4 |
| www.surepak.co.uk/about-us | Additional Links | H4 |
| www.surepak.co.uk/blog | The Surepak Blog | H1 |
| www.surepak.co.uk/blog | CONNECT WITH US | H2 |
| www.surepak.co.uk/blog | Administrators hopeful of a sale of Surepak Limited after high level of interest received | H3 |
| www.surepak.co.uk/blog | Press Release: Flexible packaging manufacturer Surepak Ltd for sale after Administrators appointed | H3 |
| www.surepak.co.uk/blog | Veganuary: Smart Packaging Choices | H3 |
| www.surepak.co.uk/blog | Denzel's - Recyclable Barrier Paper | H3 |
| www.surepak.co.uk/blog | Barcombe Nurseries - Home Compostable Salad Bags | H3 |
| www.surepak.co.uk/blog | Hiring: Conversion Operators | H3 |
| www.surepak.co.uk/blog | Pouches made from certified home compostable materials | H3 |
| www.surepak.co.uk/blog | Home Compostable NatureFlex | H3 |
| www.surepak.co.uk/blog | Latest Capital Investment | H3 |
| www.surepak.co.uk/blog | Food & Drink Expo 2018 | H3 |
| www.surepak.co.uk/blog | Surepak Stock Products | H3 |
| www.surepak.co.uk/blog | Surepak Christmas Collection | H3 |
| www.surepak.co.uk/blog | Packaging Innovations - London 2017 | H3 |
| www.surepak.co.uk/blog | The History of the Pouch | H3 |
| www.surepak.co.uk/blog | 10 Benefits of Pouches | H3 |
| www.surepak.co.uk/blog | Packaging Innovations - Birmingham 2017 | H3 |
| www.surepak.co.uk/blog | Main menu | H4 |
| www.surepak.co.uk/blog | Get in touch today and get rolling | H4 |
| www.surepak.co.uk/blog | Additional Links | H4 |
| www.surepak.co.uk/shop | Shop | H1 |
| www.surepak.co.uk/shop | CONNECT WITH US | H2 |
| www.surepak.co.uk/shop | Clear Stand-up Pouch | H3 |
| www.surepak.co.uk/shop | Clear Front Metallised Back Stand-up Pouch | H3 |
| www.surepak.co.uk/shop | Clear Compostable Natureflex Back Seal Bag | H3 |
| www.surepak.co.uk/shop | Main menu | H4 |
| www.surepak.co.uk/shop | Get in touch today and get rolling | H4 |
| www.surepak.co.uk/shop | Additional Links | H4 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Home - Surepak | OK |
| Products - Surepak | OK |
| About Us - Surepak | OK |
| Blog - Surepak | OK |
| Shop - Surepak | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 20, 2024
- It looks like this website was last updated on Tuesday, 20 February 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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